.1Determine important data segmentation
.aE.g. company industry, location,
.2Make sure to first cleanse the data
.aE.g. All data should be consistent in each column
.iEnsure required fields are not missing
.1If referencing company name as a merge field in the email and the company is blank, it will look strange
.iiFirst/Last Name should be separate columns
.iiiPerson and company name should be capitalized
.ivEmail addresses should be valid and consis
.vCompany names should be capitalized
.3Segmentation data